Brand IIT

Well, I had to choose whether this title of this blog would be about branding or about politics, then decided- Branding wins.

5 people form a political party. All newspapers carry the news. Several Thousand youth see hope.
All because the the 5 persons went through undergrad at one of the Indian Institutes of Technology. Lok Paritrana is known as the party "started by IITians".I must have received atleast 6 email fwds before I decided on this blog. There are political parties with educated people in them and am sure that all the Executive Council of every major parties have educated people on them.

But IITians must be different goes the unvoiced argument. Almost none of the people who forwarded the email to me knew any of the founders. Yet , a virtual campaign is being run on their behalf. It is attributable directly (and only) to Brand IIT. Would 5 Chartered Accountants receive the same kind of response. Or 5 brilliant engineers from Non-IIT institutions for that matter.

I hate to be pesimisstic when so many young ppl seem to smell fresh hope. But do a bunch of super engineers deserve my vote because they are super-engineers. Performance, Experience, Manifesto Anybody ??

From Scott Adams' Asok to Lok Paritrana, brand IIT rulez.
The developments also goes to show how much the youth are fed up of the existing establishment and the hope that they look fwd to from IIT.(sic)