Brand IIT

Well, I had to choose whether this title of this blog would be about branding or about politics, then decided- Branding wins.

5 people form a political party. All newspapers carry the news. Several Thousand youth see hope.
All because the the 5 persons went through undergrad at one of the Indian Institutes of Technology. Lok Paritrana is known as the party "started by IITians".I must have received atleast 6 email fwds before I decided on this blog. There are political parties with educated people in them and am sure that all the Executive Council of every major parties have educated people on them.

But IITians must be different goes the unvoiced argument. Almost none of the people who forwarded the email to me knew any of the founders. Yet , a virtual campaign is being run on their behalf. It is attributable directly (and only) to Brand IIT. Would 5 Chartered Accountants receive the same kind of response. Or 5 brilliant engineers from Non-IIT institutions for that matter.

I hate to be pesimisstic when so many young ppl seem to smell fresh hope. But do a bunch of super engineers deserve my vote because they are super-engineers. Performance, Experience, Manifesto Anybody ??

From Scott Adams' Asok to Lok Paritrana, brand IIT rulez.
The developments also goes to show how much the youth are fed up of the existing establishment and the hope that they look fwd to from IIT.(sic)

Is election ka kharcha kaun dega ?

Who will bear the cost of this election ???

Sonia Gandhi , on her own volition, early this month resigned from the office of Member of Parliament. The same lady wants to contest from the same constituency in the by-election caused by her own resignation. Should the bewakoof exchequer foot the bill for the election. This Rae Bareli by-election is being forced onto a nation ,solely, by the actions of Sonia Gandhi. She, should foot the bill from her pocket.

The story would have been different had the Election Commission disqualified Sonia Gandhi and she contests the elections after having resigned from all the other Governemnet of India establishments named after the Gandhi family. In those circumstances, it might have been argued that she had a point to prove.

Will somebody file a PIL ?

Ad India

However busy one might be, However, close the exams may be one cannot but stop and watch the bees , smell the roses and observe the ads.

Voltas, a Tata brand, has been reduced to play the India card to regain marketshare. What a pity ! SOmebody told me that the little girl actually says "India ka AC. Korea ki nahin" . Poor Voltas. LG, Samsung and Hyundai must have given them hot competition. (Psst : Business Standard says Voltas ahve actually staged a comeback)

E-serve comes up seemingly stupid ads. I learn that they are targeted at University students sitting for Final examinations. Message being that however you perform at the examinations we at eserve are only too willing to hire you. The return of the eCoolie ?.

Interesting , but I suppose that E-serve's ad budget for HR purposes must be greater than its budget for Marketing purposes