rompQuaker

Aruna, a young CA student, twenty-something, (it might well be twenty-nothing) gets top marks for initiative.
A Chartered Accountancy PE 2 student, Aruna, took some advise adversely and came up with an innovative idea. Her Accountancy Professor had advised students that, in the run up to their examinations, they had better avoid cell phones as their normal use cause distraction. Fair enough. While one is desperately attempting to ‘tally’ the balance sheet, arrives the double beep. ”Roses are red, violets are blue, my friendship for you is definitely true.” The balance sheet goes out through the window.

That sparked off an idea. Aruna thought up something to make productive use of the ubiquitous mobile phone. She decided to deliver CA syllabus oriented content, everyday, through SMS. 6 subjects form the CA PE-2 (professional examination 2) examination and hence 6 messages originate from her mobile and are sent to over 170 members across Chennai.

But Aruna is quick to be modest. She says she works with the help of friends. She works with a team of 5 ‘contributors’ and 15 distributors. The Contributors formulate the content –no more that 450 characters per subject. She has about 15 ‘distributors’. These distributors receive the message from Aruna and forward it to members on their assigned distribution list.

rompQuaker , as her service is called, is about 6 months old. The service is on 7 days a week except for a scheduled suspension for the examination. This free service while, directly serving only Chennaiites is indirectly reaching all over India, claims Aruna.

Each member forwards it to as many people as he wants to and so it pans all across the close-knit CA student community. A small handheld initiative began impacting her fellow-students.

What Next ? She doesnot know. I suggest she look for a business model to generate a revenue stream. She is not interested. That’s a pity. For entrepreneurship commences where initiative concludes.

Ps. If you want to subscribe to rompQuaker's free service , message to +91 98413 88852

This blog will, at all times, celebrate initiative and entrepreneurship.